Gamification will finally meet its promise when we can deliver a dose of the blissful productivity gamers feel, rather than just a badge.
Gamers know what it feels like to have daily wins, and lots and lots of them. As Jane McGonigal, a well-known game researcher and advocate, explains in her book Reality Is Broken: Why Games Make Us Better and How They Can Change the World, these individuals know what it feels like to experience "blissful productivity" -- total immersion in pursuit of a goal.
I'm not a gamer, but I want daily wins. I want to feel blissfully productive. McGonigal says there are more than a half billion people who spend at least an hour a day in online game environments. It is clear that there is some deep human need here that those games tap into.
So herein lies the grand, unmet promise of gamification.
Head over to InformationWeek to learn how you can incorporate gamificaition in the ways that make your team the most productive and happy.