Lindsay Seabrook

Reach out and Melt someone: Melt App strives to uncover voice's full potential

The Hypervoice movement is all about advocating for the power of voice and its unique potential to enhance our communication, so we were delighted to find the Melt App, a new social voice recording app, who shares in this vision.  

Melt founders Shane Wey and Jason Lew initially started recording simple voice diaries on SoundCloud, but were so inspired by the responses they were receiving that they spun up the Melt app in just over two weeks!  

Hear their story below, complete with a live Melt recording. 

Q:  What inspired you to create the Melt app? 
A:
 Listen at: http://www.meltapp.com/melts/cT23mHQDzQ

 

Q:  How have people responded to the app so far?  What are some of the most creative or unique Melts you've seen? 
A:  Our user base is in the thousands. The most common use is for recording day-to-day thoughts, for example:
Lost Things is like spoken word poetry
or
here's a great holiday-themed Melt with a song. 

The feedback from our users has been very encouraging. Here’s some direct feedback we’ve gotten:

"As my wife said when I played her a few of the original melts, 'It's so intimate!' But, that is the beauty of it. I enjoy hearing other people's voices and inflections as they share their melts."

"Sarcasm is often lost in text, nor can you express the myriad of other moods conveyed through voice. Listening to yourself can be a bit odd at first, but using this app has been an invaluable tool to help my public speaking, story telling, as well as organizing my thoughts during conversation."

 

Q:  How does the Hypervoice movement intersect with your vision for Melt? 
A:
 Hypervoice and Melt seem to have recognized the same thing: the full potential of voice has yet to be uncovered. The internet is abundant with sites and apps that focus on text, pictures, and video, but voice offers its own unique dimensions. It captures things like tone, pace, and personality that get lost in text, and compared with pictures and video, where the focus is on what’s being seen, the focus with voice is on what’s being said.

Kleiner Perkins published its 2013 internet trends, and in it they recognized sound (along with data) as what’s “next”. Voice is beginning to be uncovered, but there’s still much more to come.

It’s hard to say exactly why voice hasn't taken off in a similar trajectory as things like Instagram or Vine. Perhaps people are just warming up to its intimacy and sincerity – it’s the expression of your feelings in your own voice. Melt and the Hypervoice movement are aligned in recognizing that voice will be playing a much larger part on the internet and will do so in the very near future.

 

Q:  What advice would you give someone interested in creating a new voice app? 
A:
 The advice I would give to someone creating a new voice app is to think about what’s unique about voice. Trying to fit voice into a cookie cutter app that you’ve seen work for pictures (or text or video) would be overlooking what makes voice special. For example, voice may inherently demand more attention because you can’t speed read through it or glance at it for a second, but it does offer a deeper connection, and you can participate with it without having to look at it. These are things we are constantly trying to figure out as well.

Check out Melt for yourself!  You can download the Melt app for free in the App Store